Want People to Save Energy? Choose the Right Imagery

Blog-energy-efficiency-visuals-3.12.15Storytelling and the use of images are two of the most powerful tools for effective climate communication – and if you can combine them, all the better. Stories and pictures help remove distance and abstraction, and make climate change issues more personal, real, and compelling. But it’s important to be thoughtful about the images you choose. The right ones will increase engagement and inspire positive action, while the wrong ones can create feelings of anger or frustration, and leave the audience feeling less rather than more connected.
A new research report from Resource Media’s Visual Story Lab offers insights into the types of images that can inspire people to save energy and support energy-saving programs. Download their tip sheet for 10 ways to add more effective imagery to your communications, or access the research summary or full report through the links in the story below.

Energy Efficiency Imagery Report

Which images work best to get people excited about energy efficiency? More importantly, what kind of images inspire people to take action to save energy and support policies that drive energy savings? Resource Media’s research into energy efficiency visuals suggests several strategies to make energy efficiency imagery more appealing, inspiring, and engaging.
The research demonstrates that:
• Visuals are a powerful way to motivate people to take action in support of energy efficiency—whether through improvements in their own home, or through support for policies.

• The best images are those that show real people doing tangible things to save energy in their homes and businesses.
Learn more in our report “Beyond the CFL: Winning Images for Energy Efficiency.” Want the Cliff’s Notes? Download our research summary. Or, check our tip sheet: Ten Steps to Improving Energy Efficiency Imagery.
This research is just the first step. There is so much more to learn. Resource Media is continuing to test and refine our understanding of ways imagery can help inspire energy-saving action and support for policies and share what we learn with you.
Learn more
Image credit: Green Energy Futures Flickr

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