Why Major Corporations Support the EPA Clean Power Plan

coal-fired power plantMore and more companies are seeing the economic value of fighting climate change, and they want to make sure America takes action. That’s why 223 major corporations, including Kellogg’s and Starbucks, recently signed a letter in support of the Environmental Protection Agency’s proposed rule reducing carbon pollution from power plants.
As this USA TODAY article explains, corporations aren’t just concerned about the potential impacts of climate change – they also see the promise of new low-carbon technologies. The letter states, “We know that tackling climate change is one of America’s greatest economic opportunities of the 21st century.”
Actions like this show the growing endorsement of climate solutions for practical as well as socially responsible reasons. This matters to ordinary Americans, who may be concerned about climate change but worry that solutions will be too costly or will adversely affect their quality of life. Knowing that large corporations (who need to be mindful of their bottom line) think these solutions make good business sense helps increase trust among consumers.
If this momentum keeps up, climate action may soon be as widely accepted in households across the country as the companies that support it.
To learn more about building mainstream support for climate solutions, check out our new Connecting on Climate communications guide, due out on December 11.

Not Business as Usual: 200 Firms Back EPA Climate Regs

Doyle Rice, Contributor to USA TODAY
More than 200 U.S. companies came together Tuesday to support a major reduction in carbon pollution from power plants proposed by the Environmental Protection Agency.
“As businesses concerned about the immediate and long-term implications of climate change, we strongly support the principles behind the draft carbon pollution standard for existing power plants,” states a letter that was sent to the EPA, the Obama administration and congressional leaders.
Major brand names and Fortune 500 companies — including Kellogg’s, Starbucks, Ikea, Levi Strauss and Nestlé — were among the 223 companies that signed the letter.
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Image credit: Jason Wachter, St. Cloud Times via AP

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