Why the Climate Movement Needs Celebrities

100114DiCaprio_OrigApartheid had Nelson Mandela. Vietnam had Jane Fonda. And ALS has had its share of ice bucket-dumping celebrities. But who will the climate movement have its public spokesperson to rally the country toward solutions? Who will be climate movement’s “influencer”? Sure, scientists and policymakers have their place. But what the climate movement really needs, argues Basil Saab in a recent column for The Daily Climate, is celebrities.
Saab outlines three steps celebrities can take to use their influence to create momentum for climate solutions. First, celebrities can name and shame the people and organizations most responsible for climate change. Second, they can boycott businesses that have poor environmental records. Third, they can call for the criminalization of acts that negatively affect the climate. To learn more about the role that celebrities can play (and are already playing) in climate and environmental causes, check out the Environmental Media Association.


Opinion: Where are the Influencers?

Basil Saab, Contributor to The Daily Climate
SYDNEY – We know this from history: when the masses collectively get behind an idea, change is sure to follow. We’ve seen it in the 1963 March on Washington, the abolition of slavery, even the ‘Ice Bucket Challenge’ raising money for ALS.
Celebrities have the power to shape their time. Sadly, in this era they’re failing us.
We may have seen it this week in New York City, with 300,000 marching in the People’s Climate March.
But we also know a cultural shift won’t happen until an influential voice rises above the noise and rallies the people into action: Ronald Reagan amid the late-1970’s malaise for Americans, Jane Fonda in North Vietnam, or Nelson Mandela in South Africa.
Read more.
Image credit: Wikimedia Commons

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