[Survey] Latinos Show Concern About Conservation Issues

California League of Conservation Voters Education Fund in partnership with through Tulchin Research conducted a in-depth statewide survey among 500 Latino voters in California to better understand their attitudes toward various conservation issues. The survey found 90% of Latino voters agree that we can “protect the environment and create jobs at the same time” and two-thirds (66%) of Latino voters consider themselves “conservationists.” They also have legitimate concerns about a variety of conservation issues, specifically in relation to health due to toxic pollution (85% believe as serious problem) and water pollution (80% believe as serious problem). They also showed an overwhelming support for cleaner and safer sources of energy. These results clearly shows that the voting Latino population of California are concerned about conservation issues and want to play a role in preserving the environment.

New California Statewide Survey Shows Conservation is a Core
Latino Value


Cross-post from California League of Conservation Voters Education Fund

By: Ben Tulchin and Corey O’Neil, Tulchin Research

Tulchin Research recently conducted an in-depth statewide survey among 500 Latino voters in California on behalf of the California League of Conservation Voters Education Fund. With Latinos increasing as a percentage of the electorate, the purpose of the public opinion survey was to better understand this growing segment of voters and their attitudes toward various conservation issues. The survey found Latinos care deeply about conservation issues and playing their part in preserving the environment.

We highlight the key findings below.

Key Findings

Overall, the statewide survey found Latino voters support “conservation” on a range of issues, believe we can both protect the environment and create jobs and do not view any conflict between those two objectives, and indicate a personal identification with conservation as a value.

Notably:

    • Latino voters overwhelmingly agree (90 percent) that we can “protect the environment and create jobs at the same time”, with 69 percent in strong agreement with that statement while only eight percent disagree and the remaining two percent are undecided.

Protect Environment and Create Jobs: Agree vs. Disagree


Two-thirds of Latino voters (66 percent) consider themselves “conservationists”, with nearly three out of 10 (28 percent) strongly self-identifying themselves this way. Only a quarter of Latinos (26 percent) don’t accept this label and eight percent are not sure.

Conservationist Consideration


Latino voters have serious concerns about a variety of specific conservation issues,
especially in relation to their health and the health of their families:

  • Toxic pollution (85 percent serious problem, 54 percent very serious problem), water pollution (80 percent serious problem, 43 percent very
    serious problem), and “pollution threatening your family’s health and well being” rate as the top environmental concerns among Latinos.
  • Interestingly, nearly two-thirds of Latino voters (65 percent) believe conserving our fish and wildlife habitats is a serious concern, which is noticeably higher than other groups of voters in California.

Furthermore, a quarter of Latinos (25 percent) have at least one household member suffering from Asthma, and these voters are even more concerned about toxic pollution affecting their family’s health as well as other conservation issues.

There is overwhelming support in the Latino community for cleaner and safer sources of energy. Specifically:

    • In continuing the strong support for conservation theme, nearly all Latinos support energy conservation (96 percent support, 65 percent strongly support);
    • Renewable energy sources like solar and wind power are also very popular (91 percent support, 68 percent strongly);
    • Energy efficiency (90 percent support, 67 percent strongly);
    • Nine out of ten Latino voters also support natural gas (90 percent), though intensity is much lower for this source of energy than the ones mentioned above (48 percent strongly);

    Read the full report here.

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