In this DeSmog article, Brendan Demelle describes Joe Romm’s new book, “Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga” as a “must read” for anyone in a communications field. Demelle praises Romm’s direction on effective techniques of communication — how to form your most persuasive messages and tools that tap into the audience’s emotions. If Van Jones, Bill McKibben, Rep. Ed Marky and other leaders feel they have something to learn from this book, it probably means everyone else does as well.
Want to Communicate More Effectively? Buy Joe Romm’s book Language Intelligence
Cross-post from DeSmog Blog
By Brendan Demelle
If you are a blogger, a commenter, a tweeter, a public speaker or any type of communicator, you will benefit immensely from picking up a copy of Joe Romm’s fantastic new book, “Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga.”
DeSmog readers are likely familiar with Joe’s incredible work over at Climate Progress, where he and his team – including my new friend Stephen Lacey, another fantastic writer – expertly cover the politics and science of climate change and energy issues. A big part of the secret to the success of Climate Progress is Joe’s communications expertise.
Language Intelligence has garnered incredible reviews and praise from a who’s who of top communicators, from Van Jones to Bill McKibben, Representative Ed Markey to Michael Mann and John Cook.
DeSmog contributor Chris Mooney, who interviewed Romm about the book on his Point of Inquiry podcast, says of Language Intelligence:
“Everybody who cares about why science doesn’t get through to the public should read it.”
Romm covers everything about effective communication, from the critical importance of metaphors (especially extended metaphors), language simplicity, repetition, using figures of speech, creating anticipation through foreshadowing, and other persuasive rhetorical techniques. As Romm explains so well, the key to effective writing is to engage the reader’s emotions, and work to inspire and activate your audience through honest and powerful communication.
Read the full article here.