Men, Sportsmen, Conservatives, and Churchgoers are Motivated to Conservation Action through Personal Benefits [Report]
In June 2012, The Nature Conservancy conducted research on individuals’ motivation for protecting nature. The research offered two reasons to engage in conservation: 1) for its own sake or 2) for the benefits people can derive from it. In breaking out demographics, the study found that men, sportsmen, conservatives, and frequent church attendees are more likely to believe engagement should be motivated through individual benefits, while women and environmentalists are divided. Read the full report below.