Shifting Behavior with A Little Celebrity Help

You will have a hard time finding the word “green” or “eco” on the new website, Shft.com created by actor Adrian Grenier and producer Peter Glatzer. The project aims to erase any stigma of sustainability being a sacrifice or a “treehugger” concept, and instead encourages the thinking that has already started picking up popularity within the mainstream public: local products are more unique, local food is tastier, and sustainable goods can be beautiful. Shft’s approach is trying to inspire individuals to have a “shft” in behavior — little steps that will collectively lead to big change and praising those who are taking action. With a robust website offering pro-sustainablity videos by top actors, performers, and other celebrities; a shop section featuring beautiful sustainable products; and more on every category from business to sports — there is a chance this new program will inspire green eco sustainable shifts in individuals.

Hear more about this program from the co-founders themselves in this HuffPost Live interview:

Cross-post from The Huffington Post

Adrian Grenier, Peter Glatzer Talk SHFT On HuffPost Live (VIDEO)

How do you make environmentalism “cool”? Support from the sexy star of HBO’s “Entourage” can’t hurt.

Actor Adrian Grenier and producer Peter Glatzer joined host Ahmed Shihab-Eldin on HuffPost Live this week to discuss green consumerism and how to make environmental concerns appeal to a broad audience.

“We were sick and tired of the happy green talk or the doom and gloom out there. It turned us off,” Grenier explained.

Co-founders of eco-minded SHFT.com, Grenier and Glatzer joined other guests to discuss the need for a change in mentality and behavior around sustainable lifestyles.

As Grenier described, “We decided to appeal to a larger audience and embrace small shifts, not only in people’s consumer habits but also put a spotlight on businesses making those changes, really applaud them, and most importantly seek out the new businesses doing really cool things to help with the environment.”

Read the full article here.