Americans Reward and Punish Companies for Global Warming

An increasing number of Americans are factoring whether a company is environmentally friendly into their purchasing decision. According to the latest Center for Climate Change Communication report, 45% of Americans reward companies that are taking steps to reduce global warming and 55% say that within the next 12 months they will reward (buy) or punish (boycott) a company for their global warming-related behavior.


email from Center for Climate Change Communication sent on 6.21.2011


Today we are releasing our latest report: Americans’ Actions to Conserve Energy, Reduce Waste, and Limit Global Warming in May 2011. Since June 2010, there has been a drop in a few energy conservation behaviors, but an increase in some consumer activism. For example:


  • 45 percent of Americans report that they often or always set the thermostat to 68 degrees or cooler in the winter, an 11-point drop since 2010.
  • Americans say they are less likely to walk or bike, instead of driving, than in 2010.
  • Americans became slightly more pessimistic that their own, other Americans’, or people in industrialized countries’ actions to save energy would reduce global warming a lot or some.
  • 45 percent of Americans say that they have rewarded companies that are taking steps to reduce global warming, by buying their products; an increase of 12 percent since June 2010.
  • Over the next 12 months, 55 percent of Americans intend to reward or punish companies for their global warming-related behavior, by either buying or boycotting their products.
  • 18 percent of Americans say they have volunteered or donated money to an organization working to reduce global warming, while 13 percent have posted a comment online in response to a news story or blog about global warming.
  • 10 percent of Americans have written a letter, email, or phoned a government official about global warming. Of these, 77 percent urged officials to take action, while 20 percent urged them not to take action to reduce global warming.

A copy of the report can be downloaded here.


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