New Climate Change Communication Primer for Public Health Professionals
Conveying the Human Implications of Climate Change: A Climate Change Communication Primer for Public Health Professionals," a report by George Mason University Center for Climate Change Communication, is calling on the health care sector to be a lead voice for climate solutions. The report addresses why public health professionals should talk about climate change, with whom they should communicate for greatest message reach, and how their words should be framed to effectively reach the public's hearts and minds.
In a survey we conducted with local public health officials in 2008, over half of the nation’s public health departments reported they were already experiencing health effects from climate change, yet fewer than 10% were taking steps to educate members of their community about the risks. Over the past two years – with financial support from the Robert Wood Johnson Foundation – we conducted research on how to effectively communicate the public health implications of climate change. The product of that research – a communication primer designed to help public health professionals communicate effectively about climate change – is now available here at no cost. We encourage you to download and share it with public health officials in your community.