Sustainability + Branding Survey Report
The Sustainability + Branding Survey found that businesses believe sustainability can lead to profit if properly executed. 83% think sustainability is “gaining momentum” and will play a bigger role in the U.S. economy. A majority agree brands must be authentic, transparent, and honest (absolutely avoid greenwashing) to be successful.
Conducted by the Sustainable Branding Collaborative in cooperation with Sustainable Industries Journal, the survey probes the opinions of business executives and sustainability leaders on current and best practices in sustainability and branding.