January 24, 2011 
The 2012 Olympics may have sparked a new game: creating luxury green cars. In this Inhabitat article, Timon Singh reports that Rolls Royce is working to make their current gas-guzzling 13 mpg Phantom run on electric power or a fuel cell in time to show off its new eco-friendly makeover as it transports celebrities around London during The Games. If the car company is able to meet this July 2012 deadline, the green car industry could get a strong boost in public awareness, appeal, and demand.
Posted on Inhabitat, January 20, 2011
Rolls Royce Electric Limousine May Hit Streets in 2012
By Timon Singh
Electric transmissions are jump starting everything from domestic vehicles to public transportion these days, so it was only a matter of time before we heard about an electric limo in the works. Rolls Royce CEO Torsten Mueller-Oetvoes recently hinted that the company is working on an electric, zero emissions limousine – and they may roll it out as soon as 2012.
Image © AP
With parent company BMW planning a super luxurious ‘green car’ for the rich and famous in time for the 2012 Olympics, the pressure is on Rolls Royce to do something similar — especially since the company’s flagship £300,000 Phantom currently manages just 15 miles to the gallon.
Speaking to The Daily Mail, Mr. Mueller Oetvoes said that an experimental super-green electric Rolls-Royce would be a “good idea.” Rumours are already circulating of a Rolls Royce that will ferry VIPs around the 2012 Olympics capable of running on either electric power or a fuel cell.
It seems there is definitely a market for a green Rolls — celebrities such as Paris Hilton and Cheryl Cole both own Rolls Royces yet proclaim their love for the environment. Muller Oetvoes said that ‘all options’ for alternatively-fuelled vehicles are being considered, so it is almost certain that Rolls Royce has something up their sleeve for 2012.
Via The Daily Mail
Lead Image © l.bailey beverley
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