A British climate group called 10:10, defined as "a global campaign to cut carbon by 10% a year – starting in 2010" has released a controversial video that is meant to be darkly funny but is actually quite morbid and gory. Called "No Pressure," the video includes various scenarios in which the 10:10 goal is communicated casually by a boss, teacher, coach etc. Most of the subordinates subscribe to the idea on the spot, but on a show of hands, those who do not, instantaneously and violently blow-up, as though there is a grenade inside their bodies. The video is receiving considerable criticism from climate activists who are working to move away from fear tactics. 10:10 has removed the video from their site and issued an apology.
Posted Oct. 1, 2010
British climate group 10:10 (no relation to the 10/10/10 day of climate action!) has stirred up a hornets' nest with a darkly humorous (?) video that shows climate doubters, including schoolkids, being blown up into a bloody mess. And we don't mean "bloody" in the colloquial British sense.
This was no seat-of-the-pants, intern-with-a-Flip-cam project. As 10:10 explains:
Whippersnapping climate campaign 10:10 teams up with legendary comic screenwriter Richard Curtis — you know, Blackadder, Four Weddings, Notting Hill, co-founded Comic Relief — and Age of Stupid director Franny Armstrong to proudly present their explosive new mini-movie "No Pressure". The film stars X-Files' Gillian Anderson, together with Spurs players past and present — including Peter Crouch, Ledley King and David Ginola — with music donated by Radiohead. Shot on 35mm by a 40-strong professional film crew led by director Dougal Wilson, "No Pressure" celebrates everybody who is actively tackling climate change … by blowing up those are aren't.
10:10 has gotten a lot of blowback (ahem) and has taken the video down from its site and issued an apology, but, says the group, "We won't be making any attempt to censor or remove other versions currently in circulation on the internet."