Sign a Petition, Save the Environment, All with QR Codes

Barcode blo This is a post from a relatively obscure and specific blog about bar codes. However it presents some interesting information about a very successful green marketing campaign that's being run in part by Canada's REI equivalent, Mountain Equipment Co-op (MEC). The campaign, called "The Big Wild" is executed with large QR Codes (matrix barcodes) that are placed on billboards without branding or signage. The Canadian passerby can scan the QR with his or her cellphone and then digitally sign a position to support the wildlife near the poster they saw. This is a great example of the use of marketing and mobile technology to simplify and evoke interest in environmental protection. 

Posted August 20, 2010

by Melina, The Barcoding Blog 

While we often discuss the differences between QR code usage in Japan vs. the US, what about other countries? I recently heard about a unique QR code campaign that is taking Canada by storm.

The Mountain Equipment Co-op(MEC) and the Canadian Parks and Wilderness Society have teamed up for a campaign called The Big Wild, a conservation movement that allows Canadians to easily stand up for wilderness protection campaigns. With the use of QR code technology, it has become even easier.

MEC has been placing mysterious, poster-siz QR codes throughout 7 Canadian cities. The posters are unbranded, the concept being that their secretiveness will intrigue passersby. Once the QR codes are scanned, users will be directed to a pager where they can electronically sign a petition supporting causes relevant the posters’ location.

As people continue to become busier and busier, QR code campaigns will continue to link the real world to the mobile world, allowing users to instantly connect with anything. Props to MEC for using QR codes for the greater good. I’d like to see similar environmental campaigns launched in the US. Tell us what you think by commenting here, or visiting our Facebook or Twitter pages.

 

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