Time for an Energy Efficiency Makeover

Good green logo In her blog, Good Green PR, Caroline Wilson notes that the concept of energy efficiency is not "the most sexy subject in the world."  As was the opinion of a recent keynote speaker at an energy efficient conference she attended. Although improving energy efficiency at home and around the office could improve the environment and create jobs, this communications exercise currently lacks the financial backing it needs.

Posted June 20, 2010

By Caroline Wilson, Good Green PR

Energy efficiency isn't the most sexy subject in the world. And it's
lack of sexiness is stopping it from getting recognition as something
worth doing to improve people's lives.

That's the opinion of a
keynote speaker at an energy efficiency
conference
I've just been to.

Diana
Urge-Vorsatz
was one of the key players involved in the
Intergovernmental Panel on Climate Change (IPCC) whose work received the
Nobel
Peace Prize
in 2007. She argues that making our homes and
workplaces, shops and factories more energy efficient has the capacity
to make a significant dent in our carbon emissions.

As
importantly, especially at a time of recession, it has big potential
economic and social impacts (energy efficiency means companies can make
more profits for less costs, it reduces fuel poverty and
can mean jobs). As an example, she drew attention to the potential in
Hungary to employ
130,000
people retro-fitting existing buildings.

It's an
interesting example of a communications project which arguably is more
worthwhile than re-inventing or -invigorating a brand of hair shampoo or
wine we've fallen out of love with. Sadly it lacks a paying client.

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