Who are the 22% of Americans Who View BP Favorably?

Enviroknow logo EnviroKnow attempts to find out who the 22%of Americans that have a favorable view of BP are. They find that conservatives, males and those over the age of 65 are more likely to have a favorable view of BP, interestingly the same group that supported offshore drilling. The greatest demographic indicator of favorability was race with Caucasians nearly twice as likely to view BP favorably as African Americans.

Citing a Rasmussen
poll
Greg Sargent took
note of
yesterday, which indicated that 22% of Americans currently
have a favorable view of BP, Barbara
Morrill at Daily Kos asks
who these 22% of Americans are.

Using the crosstabs
from the poll
(premium account required), I put together this chart
to answer Barbara’s qWho views BP favorablyuestion:

 

Those most likely to view BP favorably are, respectively:
Republicans, Conservatives, American Over Age 65, Whites and Males.
Those least likely to view BP favorably are, respectively: Liberals,
Blacks, Democrats, Americans Between the Ages of 18-29 and Females.

Interestingly, the demographics of those most likely to view BP
favorably lines up closely with the demographics of those who supported
offshore drilling in early April, prior to the disaster in the Gulf of
Mexico. An analysis I conducted on April 8th found that offshore
drilling was most popular among
Republicans, the Elderly, Whites
and Wealthy Americans.

On BP favorability, a few key statistics stick out:

  • Conservatives are four times more likely to view BP favorably as
    Liberals are
  • Republicans are more than twice as likely to view BP favorably as
    Democrats are
  • Whites are nearly twice as likely to view BP favorably as Blacks are

Meanwhile, BP’s CEO Tony Hayward is busy thanking
the United States for its strong support
of the company.

Below, I’ve broken down the crosstabs by the six criteria Rasmussen
provided data for.

First, here is how the toplines
were presented
:

Do you have a very favorable, somewhat favorable,
somewhat unfavorable or very unfavorable impression of BP?

* 4% Very favorable

* 18% Somewhat favorable

* 39% Somewhat unfavorable

* 33% Very unfavorable

The crosstabs include breakouts for gender, age, race, party,
ideology and income. Click the screenshots below for larger versions.

Gender

BP Gender 

While 26% of males view BP favorably, just 20% of females do.

Age

While just 16% of 18-29 year-olds view BP favorably, 29% of those
older than 65 years old do so. Although the results aren’t completely
linear, a favorable view of BP tends to skew toward older Americans.

Race

25% of whites and just 13% of blacks have a favorable view of BP.
Unfortunately, Rasmussen lumped all other racial groups into the ‘other’
category.

Party

36% of Republicans and just 15% of Democrats view BP favorably.

Ideology

The largest gap was found between liberals and conservatives. While
just 8% of liberals view BP favorably, 36% of conservatives do.

Income

Income does not appear to be a strong predictor of how Americans view
BP. Support among all income groups ranged between 18% and 26%, with
no clear pattern.

I’ll be continuing to explore public opinion on offshore drilling,
the disaster in the gulf of Mexico and companies/individuals involved in
coming days and weeks. If you come across a poll you think I’d be
interested in, please let me know.

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