Businesses Fail To Engage Consumers on Environmental Issues
According to the 2010 Cone Shared Responsibility Study, 84% of respondents think that they can help companies create products that benefit consumers, business and society but only 53% think that companies are effectively engaging them in those companies initiatives, products and services. Americans seem incredibly interested in being involved in the process of greening corporations but believe they are not being utilized at all.
Posted May 20, 2010
By Environmental Leader
Eighty-four percent of Americans say they can help companies create
products and services that benefit consumers, business and society but
only 53 percent feel that companies are engaging with them on corporate
social/environmental practices and products, according to the 2010 Cone Shared Responsibility
Survey respondents say they are prepared to help influence corporate
social/environmental practices through surveys and research (70
percent), buying or boycotting a company’s products (44 percent) or
through email, phone or employee communications (32 percent).
The survey also finds that the majority of consumers want to be
involved at all levels: how a company conducts its business (85
percent), products and packaging (83 percent), social and environmental
issues (81 percent) and marketing and advertising (74 percent).
But 75 percent of Americans say when it comes to consumer interaction
companies are failing, giving them “C,” “D,” or “F” grades on how well
they are engaging consumers around critical business issues.
A key finding reveals that if a company incorporated their ideas,
consumers would be more likely to buy its products and services (60
percent), be more loyal (54 percent) and more likely to recommend the
company (51 percent).
Ninety-two percent of survey respondents say they want companies to
tell them what they’re doing to improve their products, services and
operations but 87 percent are skeptical about them sharing negative
information and 67 percent are confused by the messages companies use to
discuss their social and environmental commitments.
Consumers also indicated several ways for a company to help solve
social and environmental issue, which include developing new products
and services, changing the way it operates such as using only
sustainable materials and collaborating with nonprofits, governments,
competitors or other groups to address issues collectively.
In terms of the government’s role in addressing climate change, 67
percent of Americans believe it’s very important for Congress to address
the nation’s energy needs, according to a weekly Pew Research/National Journal
Congressional Connection Poll.
But only 32 percent of respondents say it is very important for
Congress to address climate change in the coming months. PEW Research
says these findings are consistent with previous surveys that show the
public putting a low priority on addressing climate change.