Audi Launches “Green Police” Social Media Campaign

Sustainable life media logo2 Sustainable Life Media reports on the "Green Police" social media campaign currently being launched by Audi to promote the Audi A3 Turbo Diesel around their other Superbowl ads. The series of Youtube videos featuring Audi's Green Police are modelled after public service announcements and ask people to live more sustainably. The car itself will not be featured until it appears in Audi's Superbowl ad.

Posted Jan. 28, 2010

By Sustainable Life Media

Audi, the largest luxury car brand in Europe, has created and
launched a social media campaign leading up to their national super
bowl ad airing on February 7th. The campaign is headlined by a series of YouTube videos featuring the Green Police, as well as the Audi A3 Turbo Diesel.

The Green Police, whose mission is to “protect and serve the earth”
star in videos that are pitched as satirized Public Service
Announcements (PSA’s), teaching citizens how to behave more sustainably
in 50 seconds or less. The videos also include an interactive quiz,
drawing consumers into a more participatory experience than static
media.

While the video’s do not feature any Audi products – the release of
a new Green Police Video during the Superbowl will feature The Audi A3
Turbo Diesel, named Green Car Journal’s
201 “Green Car of the Year.” Leading up to the launch, some athletes
will also be driving the vehicle to Miami from Virginia, Audi
Headquarters, competing in the Audi Efficiency Challenge. The winner
will receive $20,000 for the charity of his/her choice.

Watch the Audi Green Police in action on YouTube.

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