Leveling the Field
by Lee Bodner, ecoAmerica Executive Director
Today's NY Times front-page article "Saving the Planet, with a Thesaurus" reports on new work we’ve done on talking to Americans about one of the most important choices our country faces: a future of clean and safe energy that doesn’t run out, or continued dependence on dirty 19th century fuel and an indefinite reliance on dangerous foreign oil.
We found what others who are doing similar research are finding – Americans overwhelmingly want our government to do what it takes to revive American leadership in technologies that will create jobs that can’t be shipped overseas and that build a healthy, prosperous future for my kids and yours.
This is front page news because the battle for public opinion is so fierce and so important. The coal and oil companies spend 99% of their energy development budgets on the dirty and dangerous energy of the past. But it seems like they're spending about 99% of their advertising budgets trying to convince Americans otherwise.
At ecoAmerica we’re fighting back. We and our partners work hard to talk to Americans in ways that are more clear, less wonky, and that better convey the values underlying our policies.