“ECO-BOUNTY” From ECO-FRUGAL to ECO-METERING, future profits will be green

Trendwatching.com jpegTrendwatching.com posts about the
top 12 eco sub-trends that they think marketers should take advantage of in the current environment.

  • The top Eco sub-trend is "eco-frugal."  Trendwatching.com is definitely on track here as Americans are going to be pinching pennies and any environmental marketers that focus on how green will save you money are going to come out on top.

Posted Mar. 2009
By Trendwatching.com

While financial woes may hold back some green initiatives, the future
has never looked greener. Mainly because creating a more sustainable
economy is not an option, but a necessity. And we all know that
necessity is the mother of invention. Which is why this month, amidst
crumbling banks, G20 meetings and stimulus plans, we highlight 12 eco
sub-trends that any marketer or entrepreneur can act on today.

Eco-bounty jpeg
No, there won't be eco-fatigue in 2009, mainly because it's hard to
ignore the mind-boggling fortunes (and accompanying power shifts and
reductions in pollution) that are in store for those who figure out how
to get the world off its addiction to polluting power sources and
wasteful consumption.

So while banks are crumbling and multinationals are laying off
people faster than you can say ‘downturn', every key player—from the
Obama administration (find a short overview of its ambitious eco-goals here)
to the Chinese government—plans to dominate the post-recession economy
by going sustainable, including a heavy dose of rules and regulations.
But it’s not all macro-economic-geo-political-powerplay. Recession or
not, consumers will continue to demand responsible behavior from
brands. Just one statistic: “Four out of five people say they are
still buying green products and services today–which sometimes cost
more–even in the midst of a US recession.”
(source: Reuters). Rest assured that the quest for an ECO-BOUNTY will continue at full force:

“ECO-BOUNTY refers to the numerous opportunities, both short and long
term, for brands that participate in the epic quest for a sustainable
society. Some of these opportunities exist despite the current
recession, others are fueled by it, not in the least because of new
rules and regulations. Downturn-obsessed brands who lose their
eco-focus will find themselves left out in the cold when the global
economy starts recovering."

So it's no wonder that we’ll continue to see a stream of eco
sub-trends. Like the dozen or so relatively fresh* ones you’ll find in
this briefing, which are begging to be sustainably and profitably
applied by smart entrepreneurs and marketers. Some of them are focused
on the long-term (since when is a recession an excuse to not look
beyond tomorrow…?), while others will help you come up with
quick-fix, low-cost green innovations fit for recession-ridden times.**

* That means we won’t be talking about the hunt for renewable
energy sources (that’s macro, and it’s being documented everywhere), or
about trying to invent new services or products that are merely
eco-friendlier, a.k.a. the ‘eco-me-toos’.

** Now, let there be no doubt that because of the downturn (and
lower oil prices), we will of course see many green startups go bust in
the next 6 months—especially those with high upfront investments and
zero short-term revenues . And yes, some cash-strapped consumers will
(temporarily) shun premium-priced green products and services.

Click here for full article and the 12 eco sub-trend descriptions.

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