The American Climate Values Survey 2008

ACVS_Logo_Final

The American Climate Values Survey (ACVS) assesses contemporary climate and environmental values and motivations to provide information and insights to advocates who to increase the effectiveness of their efforts.  It is an ecoAmerica project conducted by SRIC-BI, and sponsored by the  Alliance for Climate Protection, the  Department of Conservation of the State of CaliforniaNRDC, and The Nature Conservancy.

The ACVS has been designed to help close the strategic gap between public support and effective climate solutions by helping to dramatically move and mold public sentiment.  The survey asked Americans about climate and environmental issues, behaviors and concerns; other social and cultural issues; voting and political attitudes; and general attitudes and demographic questions. 

Some Key Findings:
While 73% of Americans believe that global warming is happening,
only half (54%) of Republicans believe it is real, compared with almost
all (90%) Democrats surveyed. Similarly, 34% of Republicans think
“global warming is not a problem,” versus 7% of Democrats.

Some Americans see the costs of climate solutions as too great. A
full 90% of those surveyed agreed with this statement: “If I could
afford it, I would be willing to install things to make my home more
energy efficient than it is now.”

Beyond working to de-politicize global warming, ecoAmerica intends
to help more Americans make the connection between solving global
warming and personal and national pocketbooks. For example, the ACVS
survey found 85% of Americans are interested in electric or hybrid
cars, particularly given today’s gasoline prices.

People also do not see climate action as personally relevant to
their lives — to their health, safety and well-being. The ACVS survey
found that this perceived lack of personal benefit is the result of too
much focus on solving global warming for the sake of the environment
alone, which is not enough to motivate all citizens.

ecoAmerica plans to use the ACVS research to create a number of
partnerships with companies and governments aimed at connecting climate
action to the closely held personal values and everyday concerns of
Americans. “We tend to talk about global warming in very complex and
esoteric terms,” said Perkowitz. “We need to show the public how global
warming impacts their daily lives through events such as more severe
storms, altered growing seasons and disease, as well as through
increased costs for heating, cooling and driving the family car.”

ACVS Summary Report
Press Release

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